A Project to Define
the Heart of Our Community

Dearborn has entered a new era — building on a century of innovation while shaping a story that reflects who we are today.

This Is Dearborn is an official City of Dearborn initiative to define the heart of our community: the people, history, culture, achievements, and vision that make our city unique. It is not simply a logo or marketing exercise. It will form the foundation for consistent, authentic communication, define a shared community vision, and build civic pride.

Get Involved


  • Visit this website to learn more about the work, timeline, and project updates
  • Participate in pop-up events and other engagement opportunities as they become available
  • Spread the word about the project and help more people get involved
August 25, 2026
Project Update: Identity & Experience Audit In Progress

The initial Research & Public Engagement phase of the ThisIsDearborn project is now complete. Over the past several months, we’ve

April 9, 2026
Project Update: Kicking Off in Dearborn

The project team recently completed our first visit to Dearborn, marking an important early step in the ThisIsDearborn branding initiative.

We Are Here

Engagement


SPRING & SUMMER 2026
Learning all about what makes Dearborn special.

Brand Development


SUMMER & FALL 2026
Developing a strategy to tell our story.

Implementation


FALL 2026 & BEYOND
Getting the brand into the real world.

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